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Ready to SERVE: LIQUOR

Sales Training for the Wine & Liquor Retail Industry

The first fully customizable sales training program built specifically for the wine and liquor retail industry. Mobile app and desktop friendly. Equipped with fun, engaging content.
Home  →  Online Retail Training  →  Wine, Liquor, and Spirits Sales Training for Retailers
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Is Your Staff Ready to SERVE?

When it comes to selling wine and liquor in a retail store, staff are expected to provide an experience unlike any other. They must be extremely knowledgeable about the products they sell, professional in how they conduct themselves, and approachable so customers feel comfortable asking questions and accepting help.

Our Ready to SERVE program covers all of this and more. The first retail sales training program designed specifically for the alcohol and liquor industry. Imagine that.

Key Benefits

Our Ready to SERVE program has so many benefits, but here’s just a few that you’ll notice immediately:

Enhanced Customer Experience

Even your customers will notice the difference when it comes to their improved experience in your store. Your staff will learn how to drive connections and increase loyalty. That’s the dream, made into a reality.

Increased Revenue

We know that better customer experiences always result in driving more revenue. It’s a fact. By teaching your staff how to better engage your customer base, your Return on Investment is within close reach.

Knowledgeable, Engaged Staff

By giving your staff the tools they need to be better at their jobs, you’re setting them – and you! – up for success. Teach your staff how to be selling experts and more actively drive customer relationships.

Better Mentorship & Team Building

When staff feel confident and knowledgeable, they tend to pass that knowledge on to new and more junior staff. This can help keep your team aligned, working together, and, overall, stronger.

Confident Coaching

Even the best managers need to keep up to date on how to stay relevant and effective when training staff. We give you the knowledge, techniques, and confidence to lead your team to success.

An Enjoyable Experience

If your staff is happy it’s much more likely that they will be willing to go the extra mile for the team. This program gives them the tools to thrive in an innovative and fun environment that will leave them feeling empowered.

Wine Sense

The Ready To Serve sales and service training program gives us a foundation to build our customer experience on.  Our Store Managers and Staff have taken on the training as part of their regular daily operations.  At the head office level, it has helped us to structure everything from performance reviews to on-going coaching with our leadership t...
The Ready To Serve sales and service training program gives us a foundation to build our customer experience on.  Our Store Managers and Staff have taken on the training as part of their regular daily operations.  At the head office level, it has helped us to structure everything from performance reviews to on-going coaching with our leadership teams.  Aside from the program being totally specific to our industry and the ability to customize the training directives and workbooks to our own very specific needs, (which is unheard out there), Graff also offers leadership coaching sessions with Kevin Graff himself and on-going support and live brainstorms and coaching sessions for our Store Managers too!  Who does that these days?
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Owner
Wine Sense

Canex

We have been working with Graff Retail for a number of years; subscribing to both their sales and management training programs.  Graff has become part of ‘how we do things’ in our stores.  It’s part of our culture now.  When Ready To Serve was introduced, we jumped on it for our liquor branch.  It just made perfect sense for us.
We have been working with Graff Retail for a number of years; subscribing to both their sales and management training programs.  Graff has become part of ‘how we do things’ in our stores.  It’s part of our culture now.  When Ready To Serve was introduced, we jumped on it for our liquor branch.  It just made perfect sense for us.

Director
Canex

Jak’s Liquor

We originally subscribed to Graff’s Get Selling program, but the minute the Ready To Serve” program launched, we switched over.  It was a no-brainer since this sales and service training program is totally customized to our selling environment; there’s nothing quite like it available on the market for liquor retailers.  My staff have embrac...
We originally subscribed to Graff’s Get Selling program, but the minute the Ready To Serve” program launched, we switched over.  It was a no-brainer since this sales and service training program is totally customized to our selling environment; there’s nothing quite like it available on the market for liquor retailers.  My staff have embraced the training right out of the gate and rely on this as an on-going training tool to stay sharp.  It has helped to create a culture of customer service excellence that separates us from the competition.
Read More

Owner
Jak's Liquor

Want to See Ready to SERVE in Action?

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What's Included

Our comprehensive Ready to SERVE liquor retail sales training program is built to be engaging, educational, and easily accessible. Here’s a little bit about what you’ll find inside:

Micro-Video Based Learning

Video is one of the best mediums for consuming content these days. So, we’ve created short videos for each lesson to keep learning simple and engaging!

Mobile App Friendly

We’ve made it easy for your staff to learn how to sell effectively by improving accessibility. Training is accessible via mobile app and desktop for added accessibility and convenience.

Liquor Industry Specific

100% designed for the realities of your business. There’s no sense in investing in training if it’s not relevant. We’ve built a program specifically for the liquor industry, and customizable to your needs.

Fun, Engaging Content

Your staff need fun, relevant content to keep them interested, engaged, and learning. We make learning to sell and selling fun!

confident coaching-value
Sales Coach Training

Learn tried and true coaching methods to keep your staff motivated to sell. Proven success at no additional cost!

Easy Reporting & Tracking

Help keep your staff on the right track with our easy-to-use reporting. Drive accountability and help staff work through roadblocks quickly!

Want to See Ready to SERVE in Action?

It’s always helpful to see training in action before you invest in a solution.

Ask about our live demo, and we’ll be happy to discuss how we can work with you and your team to build a stronger, better customer experience, and increased revenue.

Book Demo

Also included in our RTS training, you’ll receive:

  • Unlimited user seats
  • 24/7 awesome support (if we do say so ourselves!) including monthly roundtables with your Managers
  • 365 days of training – rather than a flavor-of-the-month type of program
  • Premium coaching from retail sales industry expert Kevin Graff
  • A no-fail implementation and execution strategy
  • Daily sales tips pushed directly to all mobile app users of our program
Book Demo

Want to See Ready to SERVE in Action?

It’s always helpful to see training in action before you invest in a solution.

Ask about our live demo, and we’ll be happy to discuss how we can work with you and your team to build a stronger, better customer experience, and increased revenue.

Comprehensive Selling Solutions

Ready to SERVE + Get Managing

Pair our Ready to SERVE retail sales training program with our Get Managing training program to build the ultimate sales optimized team!

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improve your results

With Our Mobile App

We’ve made it easy for your staff to learn how to sell effectively by improving accessibility. Training is accessible via mobile app, putting the training they need right into their hands!

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HAVE QUESTIONS? CONTACT US →

Frequently Asked Questions

Yes. Each of our online training are video based. This means that the learners will need an internet connection to play any video in the program.

We strongly recommend users to download the app, programs within the app and watch videos within the program on WIFI connection to avoid data charges.

Each training video is approximately 1 to 4 minutes. In total, it’s expected that it will take a total of about 2 to 3 hours for most people to complete one rotation of the program over a 10-week period. Also, the Mobile App gives you the ability to take the program wherever you go!

Not a problem!  The programs can all be accessed with our desktop version. There are some cool features that make your learning more fun that are only available on the App, but all the essentials are covered on the desktop version. 

The subscription lasts for one year – 365 days of ongoing training, support, and results.

Given that Graff’s training content is heavy on multimedia, we have configured all videos within our programs to stream from the server rather than downloading them to the users’ devices to reduce storage space required on users’ devices. The storage space required varies per Graff program.  The storage space for each program is displayed on the homepage below the program title, and user can see it before downloading the app. As an example, the Graff Retail Online Ready To Serve program requires a total storage space of 228.9MB for a Store Manager.  It would be less for a store sales team member.

There are no limits to the number of users you can have in each location. Staff turnover? No problem – no added charge! Seasonal staff?  Still no added charge. We want to make this as easy as possible for you in every way.

Included in our Ready to SERVE training program is a comprehensive Sales Coach app that fully supports the manager in their efforts to coach their teams. It provides managers with video tips, coaching techniques, and more – everything they need, in an easy to follow process.

Of course! Contact us and we can customize

We can tailor our Ready to SERVE training program just for you and your team.

Our Pricing

We don’t believe in hidden fees or surprise pricing. We’re open and honest with what our training programs mean for your store and team – both in its benefits, and in the investment involved.

So, What’s It Cost?

$145 per staff member for a full one year subscription to the best sales and service training your teams and stores have ever had.  

That’s less than $12/month to properly and thoroughly train a member of your team!  We’ll do you a favour by saving you the time it would take to calculate the ROI needed to justify this investment – it’s ridiculously low.

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ONLY

$145

Per staff member for one full year of training

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The Graff Retail Guarantee

In over 30 years of business, we’ve never been asked to refund a single dollar.  So it makes it easy for us to give you full guarantee.  Let us know within the first 90 days of your subscription that you’re not happy, for any reason, and we’ll give you your money back. 

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